We offer as many or as few services as required. We can work on individual areas where you may be struggling or manage an account in its entirety. Get in touch with one of our friendly members of staff to find out more.
The team at ACE have a combined wealth of experience in eCommerce, Amazon retail and marketing. We’ve brought over a hundred products to market at this point using our in-house validation process – taking a great deal of the guesswork away from choosing a successful, best-selling product.
We can provide pre-launch advice built on a data-driven foundation, looking at multiple data-points, helping you decide whether or not there is a chance for success in a product category before you commit.
We look at:
- Competitor Revenue
- Competitor Reviews
- Overall Competition
- Relative Keyword Density
- Relative Search Volume
- Launch Keyword Availability
- Product Costs (COGS)
- Amazon FBA Fees
- Competition to Search Volume Ratio
- Number of Advertisers
This gives the data necessary to assess Traffic, Demand, Cost of Advertising, Competition, Reviews and End-game Profitability.
With brand registration you gain access to Amazon’s Enhanced Brand Content design and implementation tool. We have a design team well versed in successful EBC marketing with this tool, building great quality content combined with marketing copy that converts. Check out some of our previous work below:
We have found one of the biggest challenges with selling on Amazon in Europe is VAT. As a result of this we have found a lot of companies bury their heads in the sand and get confused. This is understandable as there are 7 countries to register in, if you want to do PAN EU. These seven countries also have varying distance selling thresholds.
The thresholds, filing periods and rates themselves vary across each country which doesn’t help. We found the Amazon ‘partner services’ were not helpful especially if you are selling on more channels than just Amazon.
As a result we decided to partner with a VAT Specialist Agency which allows us to offer; filing, registration and general advice to stay compliant.
We have experienced copywriters on staff available to write great, converting product copy for your Amazon listing. We understand the importance that a brand story has on the decision to buy, and we will work with you to tell that story. We incorporate our keyword research into all commissioned product copy, making it accessible to the Amazon A9 algorithm, and giving you the best shot at gaining rank, impressions and visibility.
We are able to translate into the following languages; German, Spanish, Italian, French and Portuguese and from these languages into English. Our team of translators are not only native speakers in their respective languages but also versed with Amazon SEO, local use of language and selling customs.
It is a delicate balance between maintaining the original translation, ensuring the grammar is correct and being friendly for Amazon; for instance having ample high volume keywords entered in the correct place.
For example, when translating the word pet tag into Spanish there are various options such as ‘Chapa Identificativa para Mascotas’ or ‘Placa Identificativa para Mascotas’ – we found the search volume for the former to be 4 times higher than the latter and thus we used this phrase instead. Translating product copy ‘like for like’ without the proper insight into search volumes will lead to missed opportunities and poor performance, as you won’t appear for the most valuable searches.
We have found if you do not have some strategy in place reviews will come in at around 1% of orders. Considering how important reviews are for the conversion rate of your product and what you can charge for your product, 1% is far too low.
We offer a review service, where we will write and implement automated email sequences which are within Amazons Terms of Service to increase your review rate.